Tuesday, July 30, 2013

MoneyMax Financial Services Ltd

MoneyMax Financial Services Ltd

Download the Prospectus here


Offer Price: $0.30
Offer Size: 53.8m new shares
Public Tranche – 2m shares
Placement Tranche – 51.8m shares
NAV per share (post-IPO): $0.156
Historical PE: 15.5 (FY12)
Market Cap (post-IPO): S$106.1m
Open: 25 July 2013
Close: 31 July 2013 12pm
Trading: 2 August 2013 9.00 a.m. (on “ready” basis)


MoneyMax Financial Services Ltd ("MoneyMax or "The Company") is engaged in providing pawnbroking services, and the retail and trading of preowned jewellery and watches. As one of Singapore’s largest pawnbroking chains, the company currently operates 27 outlets across Singapore under two brands, MoneyMax and Cash Online.

The company began operations under the MoneyMax brand in 2008 and acquired the Cash Online brand in 2013. The customers are typically individuals who require short-term funds and are able to pledge valuable personal articles, such as jewellery and branded watches, as collateral.

Two of the company’s outlets specialise in retailing a wide range of pre-owned watches and jewellery. The pre-owned watches include mid- to high-end luxury brands. The company also retails pre-owned precious coins, such as gold coins, commemorative medallions and gold bars. 

Financial Highlights

Use of IPO Proceeds